The Wonder Girl of padel launches a visual identity designed in collaboration with one of the world’s most influential contemporary artists, in a project led by GOAT Sports Management.
Claudia Fernández, known on the circuit as Wonder Girl, takes a decisive step in building her personal brand with the unveiling of her official new logo, created in collaboration with Richard Orlinski, one of the world’s most influential contemporary artists.
The design—an eye mask with a star at the bottom—captures Claudia’s personality, while paying tribute to her nickname: a symbol of her bold and brilliant playing style.
Richard Orlinski, the best-selling contemporary French artist worldwide since 2015, began his career in 2004 with his now-iconic red resin crocodile. His bold, pop-inspired sculptures—symbols of freedom, power, and passion—have been exhibited across the globe and earned him recognition as an Officer of the Ordre des Arts et des Lettres by the French Ministry of Culture in 2021.
The logo presentation is accompanied by a powerful spot in which a young Claudia, inspired by animated heroines, begins to sketch. In a dynamic transition, today’s Claudia completes the final design, unveiling her new logo in a narrative that blends emotion, identity, and vision for the future.
This is a groundbreaking collaboration in the world of padel: bringing together one of the sport’s brightest young stars with a world-class artist like Richard Orlinski creates a unique, powerful, and visionary alliance that marks a turning point in how athletes’ images are conceived.
The project has been driven and coordinated by GOAT Sports Management, Claudia’s representation agency, which guided her throughout the creative and strategic process to consolidate an identity that transcends the sport itself.
With this launch, the Madrid-born player unveils a new image that reinforces her status as both a reference point and a standard-bearer for the new generation of players: women who combine talent, authenticity, and charisma, both on and off the court.
